Farnborough International: 2022 Venue & Event Trends
As we head into 2022, our team of meeting and events experts have shared the biggest trends and predictions for the industry over the next 12 months.
We believe in the power of face-to-face events, and whilst our reopening has been delayed, we are still working with our organisers to reschedule events and taking enquiries for 2021 and beyond.
Farnborough International's Venue Director, Michael Watton, spoke to MASH Media's Martin Fullard about how we’ve collaborated with our organisers to adapt to the new era of events.
"We are working closely with our clients, collaboratively, to adapt to this new world. We are an event organiser ourselves and that position as an organiser and venue gives us a unique perspective of the challenges we’re facing.”
“This period has accelerated the need for the adoption of new technologies, but it doesn’t replace the fundamentals of what we do…Meeting face-to-face is a unique way of communicating – whether it’s to educate, network, inform, market or transact.”
Watch the full interview here:
Click here to find out more about our reopening plans and safety guidance for organisers.
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