Exhibition Case StudyScrewfix Live
Screwfix's flagship trade show and a firm favourite in the construction trade calendar
Earlier this year Screwfix LIVE cemented its position as one of the industry’s favourite events after a record-breaking 2024 show at Farnborough International Exhibition & Conference Centre!
Having grown year-on-year at Farnborough since 2013, this year’s Screwfix LIVE was bigger and better than ever, welcoming more than 26,000 visitors over the three-days - beating previous attendance numbers - with an increase of 40% on last year’s total.
Watch the testimonial video here
Andy Newman, Retail Consultant and Event Director, Screwfix Live said:
“Screwfix Live is an extension of the Screwfix brand. Screwfix has over 900 trade counters across the UK, but they are small industrial units on industrial locations and you can’t see and touch much of the product. What we find is trade customers still want to actually come into contact with the product.
“At Screwfix Live we’ve got 180 brands all exhibiting their latest products, designs, what’s new, and what customers know is they can come and find out the very latest products in the market, from all of the top trade brands they know and trust.
“Screwfix Live started out in Farnborough in 2013 as a trial. The business was going through rapid growth, but was looking for that sort or additional activation. We came to Farnborough and customers responded really well, they enjoyed it, we liked the location and we had good visitor numbers."
“Screwfix is a growing business, we’re looking to do different things every year, new things, and the venue team come with us on that journey. They work with us to allow us to work on new ideas and deliver new features within the show, and that’s a big part of what we’re trying to do.
“If I was to describe organising an event at Farnborough in one word, I would say Excellence!
“Farnborough is a great venue for us for two main reasons. Geography, and that’s really important to us. We want to bring in an audience from a 90-minute drive time. What we also find is Farnborough is unlike lots of other venues, where we take the whole site for the weekend, it gives us the flexibility to express ourselves and be ourselves.
“We feel like the team at Farnborough actually understand us and we work together as a proper partnership, and lots of businesses say that, but it really feels like it. Whether it’s security, catering, cleaning, the event operations team, everybody gets involved and they work with us to deliver the best possible event.
“Screwfix is Farnborough for the weekend and we make sure everyone knows about it.
“If another event organiser was looking at Farnborough I’d strongly recommend it on the basis of it’s a really professional venue, but with a personality and flexibility that allows you to build your event in the way you want it to be.
“We keep coming back to Farnborough because it works for us. We deliver consistently good numbers. We grow every year. We have a lot of stores within 90 minutes of here. That’s really important, but we just believe we can express ourselves in the way we want to at Farnborough and build the show to be the best it possibly can be.”
Matt Compton, Commercial Director at Screwfix said:
“Screwfix LIVE is a real highlight in the construction trade calendar, and to welcome a record-breaking number of visitors to this year’s show was incredible. From brand promotions, live demonstrations and celebrity guests, there was something for everyone. As with every year, the show’s success is a huge testament to the hard work of all involved in bringing the event to life, so we’re so thankful to everyone who made it possible. We’re already looking forward to next year’s show and how we can make it even better!”
For more information on hosting your event at Farnborough International, click here.