Corporate Event Case StudyAlexander Dennis Vehicle Launch
A new product launch to wow industry and media alike.
Alexander Dennis
Alexander Dennis' Marketing Team were tasked with creating an exceptional event to launch the next generation of their zero-emission buses, the Enviro400EV and the Enviro100EV.
The client needed a large, blank canvas space to create a spectacular reveal and presentation of the two new products to their key clients as well as exhibition space for a chassis, components and heritage vehicles. The team at Alexander Dennis wanted to give their clients a luxury experience so a gala dinner was incorporated into the presentation area with a separate, Scandi-themed space for daytime catering.
Marina Matosevic, Group Marketing Manager, Alexander Dennis, said :
"Thank you Farnborough International for allowing us to do all unusual elements of the launch, and for the amazing support from your team members, especially Ashleigh who went above and beyond to make the event run so smoothly.”
For more information on hosting your event at Farnborough International, click here.