Audiences

Trade Audience

There were 120,643 trade visitors to FIA 2010

Based on independent trade visitor research carried out at FIA 2010 the average FIA trade visitor is:

• Educated to at least degree level
• Likely to be a Company Director or CEO
• Represents an organisation with at least 400 employees
• Expects to place orders at the show worth an average of £3.93m
• Visited www.farnborough.com prior to attending FIA
• Unlikely to have visited any other major aerospace show

Public Audience

There were 130,673 public visitors to FIA 2010

Based on independent public visitor research carried out at FIA 2010 we can draw a picture of the average FIA public visitor:

• He (72% male audience) is a 39 year old family man in the ABC1 social category
• He has an household income of £53,751
• Reads the Daily Mail and listens to Radio 1
• Lives in South East England and does his main grocery shop at Tesco
• Visits FIA with his family for a full day (6 hours or more)
• Visited www.farnborough.com prior to visiting FIA
• Spends approximately £42 per person during his visit to FIA
• Is unlikely to have to have visited other major attractions (e.g. Thorpe Park, Goodwood, Legoland) in the last 12 months